Meta Ads
Meta Advertising Built to Generate Local Enquiries
We manage Facebook and Instagram advertising for local service businesses that want a consistent flow of new enquiries. From campaign strategy and creative testing to targeting and ongoing optimisation, everything is built around generating real leads.
Facebook Ads. Instagram Ads. Local Lead Generation.
More Than Just Boosting a Post
Running Meta Ads properly is very different from simply boosting a Facebook post.
A successful campaign needs the right offer, the right creative, the right audience and a proper testing structure.
Treaty Systems manages the campaign as a lead-generation system rather than just buying impressions.
What We Focus On
- Campaign structure
- Lead-generation objective
- Local targeting
- Creative testing
- Offer and messaging
- Lead quality
- Cost per lead
- Ongoing optimisation
The Process
How We Build a Meta Campaign
A structured process that moves from strategy to scale — built around generating enquiries, not chasing impressions.
Strategy
We define the service, location, target customer and offer before spending money.
Creative
We build and test different creative formats including static images, short-form video and real business footage.
Campaign Build
We structure the campaign properly inside Meta Ads Manager around the commercial goal.
Launch & Test
Campaigns launch with enough variation to identify what actually gets attention and generates enquiries.
Optimise
We monitor lead volume, cost, creative performance and audience response, then act on real data.
Scale
When something works consistently, we increase budget carefully rather than blindly spending more.
Strategy
We define the service, location, target customer and offer before spending money.
Creative
We build and test different creative formats including static images, short-form video and real business footage.
Campaign Build
We structure the campaign properly inside Meta Ads Manager around the commercial goal.
Launch & Test
Campaigns launch with enough variation to identify what actually gets attention and generates enquiries.
Optimise
We monitor lead volume, cost, creative performance and audience response, then act on real data.
Scale
When something works consistently, we increase budget carefully rather than blindly spending more.
Creative
Creative Is What Stops the Scroll
The targeting matters, but the creative is often what decides whether someone stops, watches and takes action. We test different ways of presenting your business rather than relying on one advert and hoping it works.
Static Ads
Real job photos combined with a clear offer and strong local messaging.
B-Roll Video
Short footage of real work, projects and results with simple voiceover or on-screen messaging.
Owner / Team Video
Real people speaking directly to potential customers can become some of the strongest-performing creative once enough footage is available.
The exact creative mix depends on the business, available footage and campaign performance. We do not make performance guarantees.
Strategy Framework
Built Around Real Local Demand
Local service advertising works best when the campaign reflects how customers actually buy.
Someone looking for a roofer, landscaper, fencing company, electrician or other local service is usually trying to solve a specific problem.
The campaign needs to make three things clear quickly: what you do, where you work, and why someone should contact you now.
Campaign Strategy Framework
Service
What problem are we solving?
Area
Where do we want the enquiries from?
Offer
What gives the customer a reason to act?
Trust
What makes the business credible?
CTA
What should they do next?
What We Actually Manage
The ongoing work that keeps campaigns focused on generating real enquiries rather than sitting idle.
Campaign Management
- Campaign structure
- Audience and location settings
- Budget allocation
- Lead-generation setup
- Campaign monitoring
Creative & Testing
- Ad copy
- Static creative
- Video testing
- Offer testing
- Creative rotation
Optimisation
- Cost per lead monitoring
- Lead volume
- Creative performance
- Budget decisions
- Campaign adjustments
Reporting
- Clear monthly performance overview
- Leads generated
- Cost per lead
- Ad spend
- Creative performance
- Key changes and next actions
Pricing
Meta Ads Management
Best suited to local service businesses that want consistent campaign management, creative testing and ongoing optimisation.
Campaign strategy, setup, creative testing, ongoing optimisation and performance monitoring.
Ad Spend
Paid separately to MetaYour advertising budget is paid directly to Meta using your own payment method. Treaty Systems does not mark up or hold your advertising spend.
Example
If you choose to spend €1,000/month on advertising:
- €1,000 is paid directly to Meta
- €750/month is paid to Treaty Systems for campaign management
The recommended advertising budget depends on the service, location, competition and campaign goals.
Ready to start generating local enquiries?
Book a free strategy call and we'll look at your service, area and whether Meta Ads make sense for your business.
Book a Free Strategy CallYour Website and Ads Should Work Together
The advert is only the first step. If someone clicks through and lands on a slow, confusing or untrustworthy website, even a strong campaign can lose the enquiry.
That is why we look at the full customer journey from the advert through to the website, enquiry form, phone call or WhatsApp conversation.
The Ad
Stops attention and creates interest.
The Landing Experience
Builds trust and converts the visitor into an enquiry.
Website clients can have campaign-specific landing pages built where appropriate.
Want Meta Ads and Google Visibility Working Together?
Meta Ads can generate new demand, while your Google Business Profile helps people find, verify and trust your business when they search for you.
For businesses that want both channels managed together, Treaty Systems offers a combined Meta Ads and Google Business Profile management service.
Meta Ads + Google Business Profile Management
Advertising spend is paid separately to Meta.
Includes
- Meta Ads campaign management
- Creative testing and optimisation
- Google Business Profile optimisation
- Ongoing Google Business Profile management
- Local visibility tracking
- Website hosting and small edits included for Treaty Systems website clients
Reporting
What We Measure
We track the numbers that show whether the campaign is actually generating business — not vanity metrics.
Leads Generated
How many genuine enquiries the campaign produces.
Cost Per Lead
How much advertising spend is required to generate each enquiry.
Ad Spend
How much is actually being spent with Meta.
Creative Performance
Which images, videos and messages are driving the strongest response.
Lead Quality
Whether the enquiries are relevant to the services and areas being targeted.
Conversion Trend
Whether performance is improving, declining or staying consistent over time.
Honest Advice
Meta Ads Are Not Right for Every Business
We do not recommend paid advertising just because a business asks for it.
Meta Ads work best when the business has a few foundations in place first.
If those foundations are not in place, we will tell you before you start spending money.
Meta Ads Work Best When You Have
- A clear service to promote
- A defined service area
- Enough capacity to handle new enquiries
- A realistic advertising budget
- A strong way to follow up leads quickly
Already Running Meta Ads?
If you already have campaigns running, we can review the existing account before rebuilding anything.
Sometimes the best move is to improve the current campaign structure, creative or follow-up rather than start again.
We'll Look At:
- Campaign structure
- Existing creatives
- Cost per lead
- Lead quality
- Audience targeting
- Budget allocation
- Tracking
- Follow-up process
Ready to Generate More Local Enquiries?
Let's look at what you sell, where you want the leads to come from and whether Meta Ads make sense for your business.